What are Videos?            

So far we have taken the time to discuss several different types of visual aids. But how do videos get involved? How do they help grasp the audience’s attention? Well to start, let us first explain what a video basically is. A video is nothing more than a visual recording of our physical world that gets taped and filmed. Videos help a great deal in terms of learning. They are helpful because a majority of people these days are visual learners, and they prefer to see things being demonstrated. For example, there are many YouTube tutorials which people visit online at their own convenience; these YouTube tutorials cover various different courses and subjects. Below, I will discuss the pros and cons of using videos as a visual aid. 

 Video Pros      

Above, we have clearly explained what a video is. But what specific qualities of a video make it so great? In our last paragraph, it is explained that videos help a great deal to encourage people to learn since they are visual learners; this could be considered as a pro. Videos also are awesome at giving an accurate representation of content (Guffey, M.E., Rhodes, K., & Rogin, P., 2011, p.496). Making videos require a strong indication of forethought and preparation (Guffey, M.E., Rhodes, K., & Rogin, P., 2011, p.496). There is not that much to say about videos except that they can potentially create a high impact among viewers in the audience (Get Ahead, 2000-2005, para.12). Aside from this, everybody can make them because in general common broadcast equipment is used (Get Ahead, 2000-2005, para.12). Below, I will go into detail about the cons of this visual aid. 

Video Cons

Above, we had the opportunity to learn about all the good traits of using a video. But what exactly are the cons of choosing video? Are they even that bad that we should reconsider? Well, in order to figure this out, we must first look at the negative attributes. For one, if an individual chooses to use video it creates potential for compatibility issues, relating to computer video formats (Guffey, M.E., Rhodes, K., & Rogin, P., 2011, p.496). These videos can be fairly expensive to create, and also to update (Guffey, M.E., Rhodes, K., & Rogin, P., 2011, p.496). For creating and using videos a person might need specialist productions skills, Aside from this, videos can also be very time consuming (Get Ahead, 2000-2005, para.12). Lastly, an individual’s video may or may not be able to compete with other presenters (Get Ahead, 2000-2005, para.12).                       .

Conclusion

In conclusion, I would personally recommend this visual aid to anyone, as it can do various wonders. However, using videos to present information can also take quite a bit of work to make it possible. If I was to rate this visual aid with five stars being the highest, I would give it a four out of five stars. So as an end result using videos can be either good or bad with equal potential, it basically all depends how much time and effort is placed into making the video look great.   

                                               REFERENCES

1.        Guffey, M.E, Rhodes, K. & Rogin, P. (2011). Business Communication. 1120 Birchmount Road, Toronto, Ontario, M1K 5G4: Nelson Education.

2.      Get Ahead. (2000-2005). Advantages and disadvantages of visual aids. Retrieved from http://www.getahead.uk.com/gwpr07-advantages-of-visual-aids.htm